Sendio’s old website looked, and sounded, like a consumer site. However the company’s core audience consists of small to enterprise level businesses. As a result Sendio was being regularly overlooked by potential customers and leads had low average quality scores. In addition to a complete visual overhaul, the site needed to be fully responsive and mobile friendly. Additionally the site had to talk with Salesforce, and ultimately be tied directly into marketing analytics and automation systems.
Going beyond the surface, we incorporated Salesforce directly into the site lead generation landing page architecture. Automated processes were vastly improved. The sales team was able to get automatic notices as soon as a potential lead expressed interest and was added to the CRM.
Post launch Sendio saw a dramatic increase in overall lead quality scores, and an uptick in customer conversion speed.