THE CHALLENGE

1 of 2 pharmaceutical pitch videos we were commissioned to produce for GSW Worldwide. As a pitch piece, this had a very tight timeline. We were given just under 5 days to film edit and deliver the final spots.

THE IDEA

Tagged with “Movement is what we are all about”, we showcased people doing everyday, sometimes mundane, activities.
Filmed primarily on a RED Scarlet at 120 fps with additional photography on a Canon 5D Mk II.

CLIENT

  • Embrel

AGENCY

  • GSW

CREDITS

  • Tobias Roediger — Director / Producer
  • Kevin Fox — Creative Director, GSW