Grand Aerie of the Fraternal Order of Eagles

Mother’s Day

THE CHALLENGE

The Grand Aerie of the Fraternal Order of Eagles asked us to imagine a 15-second in-theatre ad that would celebrate Mother’s Day while highlighting the organization’s past, present, and future.

THE IDEA

The 15-second time frame worked perfectly for Instagram so we recommended and created a square, centered version for use on the Fraternal Order of Eagles feed.

RESULTS

In the 2 weeks leading up to Mother’s Day 2014, our video was able to drive more than 300% more views than their previous Mother’s Day video campaigns.
The Grand Aerie of the Fraternal of Eagles also saw a corresponding spike in new visits to their website.