Enbrel

For Every Move

THE CHALLENGE

1 of 2 pharmaceutical pitch videos we were commissioned to produce for GSW Worldwide. As a pitch piece, this had a very tight timeline. We were given just under 5 days to film, edit, and deliver the final spots.

THE IDEA

The theme was everyday movement, but with a fun, quirky feel and an upbeat pace to the editing and music.

Filmed primarily on a RED Scarlet at 24 fps with additional photography on a Canon 5D Mk II.