THE CHALLENGE
Nite Owl Theatre needed an identity package for Channel Z, the fake station that ‘airs’ the show.
The identity needed to be consistent with earlier static and 2D motion collateral pieces while at the same time moving it into a slightly more modern look.
THE IDEA
The Channel Z identity accompanies every episode of the Nite Owl Theatre show and has undergone numerous changes across the three season history of the show.
