THE CHALLENGE

While the Athens County Economic Development Council was still part of the Athens County Chamber of Commerce we were brought in to create the new organizational branding and to develop a complimenting campaign to drive economic development leads for the region.

THE IDEA

We created the Business Remixed campaign in for the Athens County Economic Development Council. The campaign was built around custom photography and a sophisticated yet earthy design aesthetic that spoke directly to the culture of Athens Ohio. The purpose of the campaign and associated branding was to encourage new economic growth within the Athens County area, a region not typically viewed as a burgeoning development hub.

THE RESULTS

During the 3 years in which we developed and ran the campaign, the ACEDC saw a marked increase in the number of new business leads generated and, just as importantly, the number of inquiries about expansion and retention of area business rose faster than any previous time.

CLIENT

  • Athens County Economic Development Council

CREDITS

  • Tobias Roediger — Creative Direction
  • Jared Vorkavich — Creative Direction
  • Justin Bryant — Identity Development 
  • Bryan Duffie — Web Development

AWARDS

  • 2009 IEDC Excellence in Economic Development Award, General Purpose Website — International Economic Development Council
  • 2009 TIGAR Award, Best Website, Non-Profit — Information Technology Alliance of Appalachian Ohio