We’re reading (and loving) newly published The End Of Advertising by Andrew Essex. Essex, CEO of Tribeca Enterprises and former CEO of Droga5, tackles the question of what is next in our industry. Its a great addition to our weekly trend conversations. It gets us thinking about what we can do to navigate the end of traditional advertising and the beginning of the new innovation. Pick up a copy, you won’t regret it.
“Mandatory reading for anyone who wants to get a message across in this age of authenticity.”—Alexis Ohanian, co-founder, Reddit
