How Brands are Marketing with Chatbots in Messaging

chatbots and messaging apps

Communication is Everything Being connected is an essential part of our daily lives. We are constantly updating statuses, posting photos, and sending out tweets. Text messaging took off in 2002 and we haven’t looked back since. IAB came out with a report discussing using chatbots to market within messaging. What is the definition of messaging? […]

Even More Facebook Metric Flaws Reported

Facebook misrepresents metrics again

Again Facebook? The social media behemoth has once again, for the third time since September, announced errors in their measurements. The engagement numbers for links and live videos were misreported. This affected the engagement figures Facebook reports for off-Facebook links as well as reaction counts on Pages’ Live videos. A History of Bad Data Prior to this […]

Website Design for Third Sun Solar

Third Sun Solar Website Design

The Challenge Facing new challengers in the alternative energy space, Third Sun Solar asked us to redesign their online presence from the ground up. In addition to a complete visual overhaul, the site needed to be responsive and mobile friendly. Additionally the site had to talk with their sales based CRM system and ultimately be […]

The Metropreneur Shares Our 10 Year Celebration Story

Susan Post at The Metropreneur wrote an excellent article chronicling our past decade. Being a creative advertising agency located in Columbus, Ohio is a wonderful experience. More than anything, we love being part of the creative fabric of the city. In the past 10 years we’ve faced our share of challenges and triumphs. We have weathering […]

Our Office Featured in The Metropreneur

This week The Metropreneur featured our office space on E Main Street in their At Work section. Be sure to check out the full article At Work: RAVE’s Beautiful and Functional [...]

Event Brand Identity Creation for ‘Digital Creatives’

Event Brand Identity - Final Screen

On April 16, 2015 AAF Columbus hosted Digital Creatives, a moderated panel that covered topics around new design trends, the importance of content, SEO, social media, and how value can be continually added to brands through new, innovative channels. Developing the Event Brand Identity Key concepts for the event included the words and phrases Digital, […]

Instagram is Key for Brands

There is no question that brands should be creating or continuing a strategy for Instagram. The once niche photo sharing app has become a ubiquitous and powerful tool for brands [...]

Visual Search

Bluespring Software Visual Search Video

The Challenge Bluespring Software needed their traditional Powerpoint presented in a new and fresh way for an end of the year campaign push. The full project timeline from script to final delivery was less than 10 days, and everything needed to be redesigned. Client Bluespring Software Credits Tobias Roediger — Creative Direction Melanie Mescher — Motion Design […]

Opening for Junior Graphic Designers

We’re looking for junior graphic designers to come on board for a couple immediate projects. Fun atmosphere with a great view of downtown. You must have serious design chops and be fluent in the newest version of Adobe Creative Cloud. Do you have what it takes? Drop us a line.