On Tuesday, IBM iX discussed blockchain and programmatic at Cannes Lions International Festival of Creativity. For those of you who don’t know, blockchain is a ledger of transactions that's trackable...
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Today we are thrilled to announce the official launch of TrendLab, RAVE’s trendspotting effort focused on the convergence of culture, technology and design. Use our site to discover articles and…
We highly recommend the blog Red Lemon Club for a strong dose of creative refreshment and inspiration. Author and illustrator Alex Mathers shares ideas on how to make the most…
B2B marketing is hard, right? Actually, it’s not as difficult as you’d think. Knowing your customer’s journey is beneficial when tackling a B2B marketing strategy. Customers first become aware of a product via marketing…
The typical micro influencer is a female millennial. She’s between the ages of 18 and 34 with 2,000 – 5,000 followers on Instagram. However, micro influencers could have up to…
The marketing and advertising world is ever changing. We’re constantly keeping up with current trends while also predicting what the next big thing will be. Marketers have found that consumers don’t…
What is Mobile Marketing? Mobile marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile…
Earlier this week Derek Thompson of The Atlantic posted an article titled The Unbearable Lightness of Tweeting in which the author claims that Twitter does little to generate website clickthroughs. There was one…
Communication is Everything Being connected is an essential part of our daily lives. We are constantly updating statuses, posting photos, and sending out tweets. Text messaging took off in 2002…
Again Facebook? The social media behemoth has once again, for the third time since September, announced errors in their measurements. The engagement numbers for links and live videos were misreported. This…
