Twitter Metamorphosis

Twitter changing quickly

Earlier this week Derek Thompson of The Atlantic posted an article titled The Unbearable Lightness of Tweeting in which the author claims that Twitter does little to generate website clickthroughs. There was one line in his article that really grabbed our attention, “Every good media organization knows that the road to traffic leads through Facebook rather than Twitter.” […]

Instagram is Key for Brands

There is no question that brands should be creating or continuing a strategy for Instagram. The once niche photo sharing app has become a ubiquitous and powerful tool for brands [...]