Marketing Book: Storyscaping

Storyscaping'Storyscaping' by Gaston Legorburu and Darren McCollis is the newest marketing book on our shelves. The book promises to teach us about "a new marketing approach that brings together the [...]

Beautiful Geometry Reading Material

Inspirational Reading MaterialThis week's inspirational reading material comes in the form of the stunning book 'Beautiful Geometry' by Eli Maor and Eugene Jost. Just looking at it has gotten us inspired to do [...]

Ogilvy and Saatchi on the Reading List

Ogilvy and Saatchi on the Reading ListThis week's reading material include 'Ogilvy on Advertising' by Ogilvy and 'Brutal Simplicity of Thought' by M&C Saatchi. These are branding and advertising must reads.