Even More Facebook Metric Flaws Reported
Again Facebook? The social media behemoth has once again, for the third time since September, announced errors in their measurements. The engagement numbers for links and live videos were misreported. This affected the engagement figures Facebook reports for off-Facebook links as well as reaction counts on Pages’ Live videos. A History of Bad Data Prior to this […]
Instagram is Key for Brands
There is no question that brands should be creating or continuing a strategy for Instagram. The once niche photo sharing app has become a ubiquitous and powerful tool for brands [...] Organic Reach on Facebook Continues Decline
Several months ago we published an article which examined the rapidly declining usefulness of free organic Facebook reach for brands. In that article we stated that organic reach was down to about 6% of a given page’s fans.
