Again Facebook? The social media behemoth has once again, for the third time since September, announced errors in their measurements. The engagement numbers for links and live videos were misreported. This affected the engagement figures Facebook reports for off-Facebook links as well as reaction counts on Pages’ Live videos. A History of Bad Data Prior to this […]
Several months ago we published an article which examined the rapidly declining usefulness of free organic Facebook reach for brands. In that article we stated that organic reach was down to about 6% of a given page’s fans.