It’s been gold, PyeongChang.
The olympics are about waaaaay more than just sports. Obviously. So, as the games wrap up, we thought we’d wrap up all the non-sports stuff for all the advertisers, designers, and tech geeks in the room. Branding The simplistic symbols represent both the alphabet and theme of the events. The box element representing the “P” […]
Have no fear, Instagram scheduling is here!
You guys, this is huge Instagram news. Instagram recently announced a change to its API – which will now allow businesses to schedule posts, see public posts that they are tagged or mentioned in, and view other business profiles. Post scheduling is limited to single image posts and isn’t directly available with Instagram itself – […]
Sendio Email Emergency Micro Campaign
The Challenge The CEO of Sendio received a last minute opportunity to present at the FUND Conference with the added bonus that the company could include something into attendee gift bags. The company didn’t have anything ready made, and we would have less than two weeks to deliver a concept that would stand out in […]
Ecobranding and Our Impact on the Environment as Advertisers
More and more we are seeing trends to lessen our impact on the environment. As advertisers and designers we have a unique opportunity to impact the environment through what we are producing and how we are producing it. We can work to create advertising and branding materials that reduce our clients’ environmental impact through simple […]
What We’re Reading: The End of Advertising
We’re reading (and loving) newly published The End Of Advertising by Andrew Essex. Essex, CEO of Tribeca Enterprises and former CEO of Droga5, tackles the question of what is next in our industry. Its a great addition to our weekly trend conversations. It gets us thinking about what we can do to navigate the end […]
How Ethical is AI Usage In the Advertising World?
Artificial intelligence (AI) is on the fast track to becoming a big part of our everyday lives. AI can collect, understand, and analyze data faster than any human. As advertisers, we can use this information to understand our target audiences better and market to them more effectively. Learning more and more about our consumers eventually […]
Even More Facebook Metric Flaws Reported
Again Facebook? The social media behemoth has once again, for the third time since September, announced errors in their measurements. The engagement numbers for links and live videos were misreported. This affected the engagement figures Facebook reports for off-Facebook links as well as reaction counts on Pages’ Live videos. A History of Bad Data Prior to this […]
Instagram is Key for BrandsThere is no question that brands should be creating or continuing a strategy for Instagram. The once niche photo sharing app has become a ubiquitous and powerful tool for brands [...]
Creative Inspiration Everywhere
Several weeks ago during AAF Columbus’ event ‘A Night For Creatives’ David Sonderman, EVP, Executive Creative Director at GSW, mentioned the importance of finding creative inspiration from around the globe. In the closing Q&A session a student asked him for some ideas on where they could find creative work from around the world. David quickly named a […]
Organic Reach on Facebook Continues Decline
Several months ago we published an article which examined the rapidly declining usefulness of free organic Facebook reach for brands. In that article we stated that organic reach was down to about 6% of a given page’s fans.