Research & Insight

We start every new project and relationship by searching for a understanding of our client, their challenges, and the competitive landscape that they face. We dive deep, looking to uncover hidden truths about the products, services, and ideas that we’ll be representing.

Primary & Secondary Research

Primary research involves gathering new data that has not been collected before through surveys, questionnaires, interviews, and focus group. Secondary research focuses on gathering existing data that has already been generated.

Focus Groups

Interviews

Online Surveys

Competitive Analysis

Trends & Forecasting

In the News

October 3, 2019 in TrendLab

Here Comes the Wearable Tech Revolution

Here Comes the Wearable Tech Revolution Wearable tech isn’t anything new. We’ve had smart watches for years now and bluetooth headphones before that, With traditional versions of both of these…
Read More
September 28, 2019 in Articles

Understanding and Leveraging Owned Media

Owned Media Overview Owned media comprises all of the channels that a brand exercises complete control over. This includes websites, blogs, email marketing newsletters, podcasts, apps, etc… These channels provides…
Read More
September 26, 2019 in TrendLab

TrendLab Report September 26, 2019

A Wave of Grassroots Activism Everyone is susceptible to the sway of popular trends, but young people may be more so than anyone else. Ignited by many high profile causes,…
Read More