Research & Insight

We start every new project and relationship by searching for a understanding of our client, their challenges, and the competitive landscape that they face. We dive deep, looking to uncover hidden truths about the products, services, and ideas that we’ll be representing.

Primary & Secondary Research

Primary research involves gathering new data that has not been collected before through surveys, questionnaires, interviews, and focus group. Secondary research focuses on gathering existing data that has already been generated.

Focus Groups

Interviews

Online Surveys

Competitive Analysis

Trends & Forecasting

In the News

December 3, 2020 in Articles

Why We Are Leaving Instagram for Our Own Photo Stream

Editorial Note: I posted a short thread about why RAVE is leaving Instagram to my personal Twitter page yesterday. However, I wanted to share more detail on the core ideas…
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October 3, 2019 in TrendLab

Here Comes the Wearable Tech Revolution

Here Comes the Wearable Tech Revolution Wearable tech isn’t anything new. We’ve had smart watches for years now and bluetooth headphones before that, With traditional versions of both of these…
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September 28, 2019 in Articles

Understanding and Leveraging Owned Media

Owned Media Overview Owned media comprises all of the channels that a brand exercises complete control over. This includes websites, blogs, email marketing newsletters, podcasts, apps, etc… These channels provides…
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