Research & Insight
We start every new project and relationship by searching for a understanding of our client, their challenges, and the competitive landscape that they face. We dive deep, looking to uncover hidden truths about the products, services, and ideas that we’ll be representing.
Primary & Secondary Research
Primary research involves gathering new data that has not been collected before through surveys, questionnaires, interviews, and focus group. Secondary research focuses on gathering existing data that has already been generated.
Trends & Forecasting
In The News
Why We Are Leaving Instagram for Our Own Photo Stream
Editorial Note: I posted a short thread about why RAVE is leaving Instagram to my personal Twitter page yesterday. However, I wanted to share more
Here Comes the Wearable Tech Revolution
Here Comes the Wearable Tech Revolution Wearable tech isn’t anything new. We’ve had smart watches for years now and bluetooth headphones before that, With traditional
Understanding and Leveraging Owned Media
Owned Media Overview Owned media comprises all of the channels that a brand exercises complete control over. This includes websites, blogs, email marketing newsletters, podcasts,