Media Buying

Media Planning

Media planning is generally outsourced to entails sourcing and selecting optimal media platforms for a client’s brand or product to use. The job of media planning is to determine the best combination of media to achieve the objectives.

Media Strategy

Media strategy, as used in the advertising or content delivery (online broadcasting) industries, is concerned with how messages will be delivered to consumers or niche markets.


Digital Display

Out-Of-Home and Ambient Media

Out-of-home (OOH) advertising or outdoor advertising, is also known as out-of-home media or outdoor media. This is advertising that, unsurprisingly, reaches consumers while they are outside their homes. Generally thought of as billboards and other large scale media, but it can include smaller placement options. Think mass transit wraps and highly creative guerrilla type marketing.


Advertising on television has changed dramatically in the last few years. We think about TV holistically, viewing the entire spectrum from traditional broadcast advertising to programmatic placement on streaming services.

Radio and Streaming Audio

Newspaper and Magazine

In the News

December 3, 2020 in Articles

Why We Are Leaving Instagram for Our Own Photo Stream

Editorial Note: I posted a short thread about why RAVE is leaving Instagram to my personal Twitter page yesterday. However, I wanted to share more detail on the core ideas…
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October 3, 2019 in TrendLab

Here Comes the Wearable Tech Revolution

Here Comes the Wearable Tech Revolution Wearable tech isn’t anything new. We’ve had smart watches for years now and bluetooth headphones before that, With traditional versions of both of these…
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September 28, 2019 in Articles

Understanding and Leveraging Owned Media

Owned Media Overview Owned media comprises all of the channels that a brand exercises complete control over. This includes websites, blogs, email marketing newsletters, podcasts, apps, etc… These channels provides…
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