Media Buying

Media Planning

Media planning is generally outsourced to entails sourcing and selecting optimal media platforms for a client’s brand or product to use. The job of media planning is to determine the best combination of media to achieve the objectives.

Media Strategy

Media strategy, as used in the advertising or content delivery (online broadcasting) industries, is concerned with how messages will be delivered to consumers or niche markets.

Programmatic

Digital Display

Out-Of-Home and Ambient Media

Out-of-home (OOH) advertising or outdoor advertising, is also known as out-of-home media or outdoor media. This is advertising that, unsurprisingly, reaches consumers while they are outside their homes. Generally thought of as billboards and other large scale media, but it can include smaller placement options. Think mass transit wraps and highly creative guerrilla type marketing.

Television

Advertising on television has changed dramatically in the last few years. We think about TV holistically, viewing the entire spectrum from traditional broadcast advertising to programmatic placement on streaming services.

Radio and Streaming Audio

Newspaper and Magazine

In the News

February 1, 2018 in Press

RAVE Takes Third in the 2017 Sprout Partner Value Awards

RAVE Honored With Third-Place in the 2017 Sprout Partner Value Awards From Sprout Social RAVE has been recognized by Sprout Social, in the first annual Sprout Partner Value Awards, for our…
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June 2, 2016 in Press

The Metropreneur Shares Our 10 Year Celebration Story

Susan Post at The Metropreneur wrote an excellent article chronicling our past decade. Being a creative advertising agency located in Columbus, Ohio is a wonderful experience. More than anything, we love…
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November 28, 2015 in Press

Our Office Featured in The Metropreneur

This week The Metropreneur featured our office space on E Main Street in their At Work section. Be sure to check out the full article At Work: RAVE’s Beautiful and Functional…
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