Media Buying

Media Planning

Media planning is generally outsourced to entails sourcing and selecting optimal media platforms for a client’s brand or product to use. The job of media planning is to determine the best combination of media to achieve the objectives.

Media Strategy

Media strategy, as used in the advertising or content delivery (online broadcasting) industries, is concerned with how messages will be delivered to consumers or niche markets.


Digital Display

Out-Of-Home and Ambient Media

Out-of-home (OOH) advertising or outdoor advertising, is also known as out-of-home media or outdoor media. This is advertising that, unsurprisingly, reaches consumers while they are outside their homes. Generally thought of as billboards and other large scale media, but it can include smaller placement options. Think mass transit wraps and highly creative guerrilla type marketing.


Advertising on television has changed dramatically in the last few years. We think about TV holistically, viewing the entire spectrum from traditional broadcast advertising to programmatic placement on streaming services.

Radio and Streaming Audio

Newspaper and Magazine

In the News

September 17, 2019 in Press

RAVE Makes 2019 Largest In-Kind Donations to Central Ohio Organizations List

COLUMBUS, Ohio -- RAVE is proud to announce our inclusion on the Columbus Business First Corporate Citizenship: Largest In-Kind Donations to Central Ohio Organizations list. Our in-kind donations (including time,…
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July 1, 2019 in Press

RAVE Signs Reseller Agreement with GoDaddy

COLUMBUS, Ohio, July 1, 2019 -- RAVE, an award winning marketing and advertising agency that serves clients across the United States, announced today an agreement with GoDaddy. Under this agreement,…
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June 25, 2019 in Press

Expertise Names RAVE 2019 Top 20 Best Advertising Agencies in Columbus

For the Fourth Year, Expertise names RAVE one of the 20 best advertising agencies in Columbus For the fourth year in a row, Expertise named RAVE as one of the…
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