The Ohio State University Wexner Medical Center

Letter Troubles


The Ohio State University Wexner Medical Center charged us with creating animated spots that would highlight their AfterHours Care facilities. The challenge was to inform the public about some of the services that the care centers offer without showing real patients.

The spots utilize letters that have suffered some kind of ailment and are being helped in a fun and quirky way.

We partnered closely with freelance Creative Director Marisa Covert and Copywriter Cat Spath to fully develop and execute the concept.

Letter Troubles won a 2013 Columbus American Advertising Federation Silver ADDY in the category Cinema Advertising, In-Theatre Commercials or Slides.



  • Tobias Roediger — Creative Direction & Animation
  • Marisa Covert — Creative Direction
  • Cat Spath — Copywriting
  • Circa Music — Music Composition


  • 2013 Columbus Silver ADDY — Cinema Advertising, In-Theatre Commercials or Slides