Channel Z Identity

The Challenge

Nite Owl Theatre needed an identity package for Channel Z, the fake station that ‘airs’ the show.

The Channel Z identity accompanies every episode of the Nite Owl Theatre show and has undergone numerous changes across the three season history of the show.

The identity needed to be consistent with earlier static and 2D motion collateral pieces while at the same time moving it into a slightly more modern look.

The Idea

We wanted to create something with a retro feel but slight modern flair. The imagery needed to evoke a feeling somewhere between a superhero symbol and an old style television badge.