TrendLab Report – October
Reading: Daily marketing content newsletter via The Daily Carnage Listening: The Joe Rogan Experience, Ep. 1015 with Reggie Watts: Great section on their thoughts on the future of AR and VR Ear Hustle: Stories of life inside prison, shared and produced by those living it. Adobe Max Sessions: Feeling pretty smart after listening to these. Lots of […]
Ecobranding and Our Impact on the Environment as Advertisers
More and more we are seeing trends to lessen our impact on the environment. As advertisers and designers we have a unique opportunity to impact the environment through what we are producing and how we are producing it. We can work to create advertising and branding materials that reduce our clients’ environmental impact through simple […]
TrendLab Report – September
Reading: re-reading Ender’s Game Listening: My Bubba & Elsa Sjunger Visor // Sing Swedish Songs Watching: IT, The Deuce Hating: #PSL Attending: Advertising Week NYC, Creative Babes: Unplugged Excited for: Stranger Things, the return of Mr. Robot, our halloween office party, and all things fall (except you PSL).
TrendLab Report – August
Reading: The rules of Muchkin. Over and over…and over again Listening: The Hobbit on Audiobook, and Beast Epic -Iron&Wine Watching: Ozark and the solar eclipse! Hating: The end of summer Attending: Rise&Design, AAF Happy Hour: Beers with your Peers, Columbus Crew Games Excited for: Advertising Week
TrendLab Report – July
Reading: How Brands Grow by Byron Sharp Listening: Revolving Doors – 99% Invisible Episode 93 Watching: Penultimate season of Game of Thrones Hating: The idea of a Fruit Ninja movie Attending: Making Midwest Fest, AAF Columbus AdFun at Makeway Excited for: Our really fast internet being installed
What We’re Reading: The End of Advertising
We’re reading (and loving) newly published The End Of Advertising by Andrew Essex. Essex, CEO of Tribeca Enterprises and former CEO of Droga5, tackles the question of what is next in our industry. Its a great addition to our weekly trend conversations. It gets us thinking about what we can do to navigate the end […]
More Emotional Intelligence Makes Better Employees
Some lucky people have a higher emotional intelligence (EQ) naturally, but the rest of us have some work to do. According to TalentSmart President Dr. Travis Bradberry, we could all use some emotional intelligence improvement. With that improvement comes a pay raise. Those with higher EQ make an estimated $29,000 more than those who don’t. […]
Time Capsules in a Digital World
Trending in news this week, was the bomb scare turned time capsule discovery. Dug up between Fifth and Sixth Avenue, the green practice bomb was filled with papers and photos and owned by John Argento and Danceteria nightclub. Which got us thinking about what we’d put in our own time capsule. Normally time capsules are […]
Two New Options for Finding Fonts and Typography
New independent type foundry XYZ is generating quite the buzz. A fun interactive website, plus free trials on the fonts. And if you’re feeling like their Export font is a little odd, designer Jesse Ragan agrees, saying “Life is more fun when we take advantage of opportunities to use a weird face, right?” Not so […]
Blockchain and Programmatic Advertising
On Tuesday, IBM iX discussed blockchain and programmatic at Cannes Lions International Festival of Creativity. For those of you who don’t know, blockchain is a ledger of transactions that's trackable [...] 
