Everything carries a cost, even things touted as free. I visited a company’s site this morning to view their latest, very cool, commercial.
Actual Action Recently I’ve had the incredibly good fortune to work on a couple projects that contained no oversight of the creative process. Up front the communication goals were determined…
Goals We love working with creative people. This past weekend we took the opportunity to work on a series of wacky promotional videos for Central Avenue promoting a new Saturday night…
Curiously I’ve always been shocked at the low production values, and usually writing, that goes into local advertising. Market size doesn’t seem to matter, even in major metro areas local…
Complete Physical In an earlier post we talked about cleaning off your digital desktop, this time we’re going to look at how you can give your digital filing system a complete physical….
Just Say Yes As a regular habit we choose to just say yes to projects that we have no idea how to finish. This isn’t “no idea” in a flippant general…
Vegetable Peeler Approach A vegetable peeler is meant to do one thing, cleanly remove the skins off all kinds of roots and tubers. It may also include a sharp point…
