Why Your Brand Should Hire a Micro Influencer

Micro Influencer

The typical micro influencer is a female millennial. She’s between the ages of 18 and 34 with 2,000 – 5,000 followers on Instagram. However, micro influencers could have up to 10,000 followers. She uses social media platforms to build her personal brand and her top passions include fashion, beauty, travel, and fitness. This millennial female […]

Native Advertising – Not As New As You Think

Native Advertising

The marketing and advertising world is ever changing. We’re constantly keeping up with current trends while also predicting what the next big thing will be. Marketers have found that consumers don’t like advertisements that try too hard to sell to them. When consumers don’t feel like they’re being sold to, they’re more likely to interact and […]

Importance of Mobile Marketing Today

Mobile Marketing, Shopping and Smartphones

What is Mobile Marketing? Mobile marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network. For mobile marketing to be effective we need to understand the audience, what design content looks good on mobile, and strategic use of […]

Twitter Metamorphosis

Twitter changing quickly

Earlier this week Derek Thompson of The Atlantic posted an article titled The Unbearable Lightness of Tweeting in which the author claims that Twitter does little to generate website clickthroughs. There was one line in his article that really grabbed our attention, “Every good media organization knows that the road to traffic leads through Facebook rather than Twitter.” […]

How Brands are Marketing with Chatbots in Messaging

chatbots and messaging apps

Communication is Everything Being connected is an essential part of our daily lives. We are constantly updating statuses, posting photos, and sending out tweets. Text messaging took off in 2002 and we haven’t looked back since. IAB came out with a report discussing using chatbots to market within messaging. What is the definition of messaging? […]

Even More Facebook Metric Flaws Reported

Facebook misrepresents metrics again

Again Facebook? The social media behemoth has once again, for the third time since September, announced errors in their measurements. The engagement numbers for links and live videos were misreported. This affected the engagement figures Facebook reports for off-Facebook links as well as reaction counts on Pages’ Live videos. A History of Bad Data Prior to this […]

Event Brand Identity Creation for ‘Digital Creatives’

Event Brand Identity - Final Screen

On April 16, 2015 AAF Columbus hosted Digital Creatives, a moderated panel that covered topics around new design trends, the importance of content, SEO, social media, and how value can be continually added to brands through new, innovative channels. Developing the Event Brand Identity Key concepts for the event included the words and phrases Digital, […]

Instagram is Key for Brands

There is no question that brands should be creating or continuing a strategy for Instagram. The once niche photo sharing app has become a ubiquitous and powerful tool for brands [...]

Creative Inspiration Everywhere

Image by Timothy Hyunsoo Lee

Several weeks ago during AAF Columbus’ event ‘A Night For Creatives’ David Sonderman, EVP, Executive Creative Director at GSW, mentioned the importance of finding creative inspiration from around the globe. In the closing Q&A session a student asked him for some ideas on where they could find creative work from around the world. David quickly named a […]

Organic Reach on Facebook Continues Decline

Several months ago we published an article which examined the rapidly declining usefulness of free organic Facebook reach for brands. In that article we stated that organic reach was down to about 6% of a given page’s fans.