Earlier this week Derek Thompson of The Atlantic posted an article titled The Unbearable Lightness of Tweeting in which the author claims that Twitter does little to generate website clickthroughs. There was one…
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Communication is Everything Being connected is an essential part of our daily lives. We are constantly updating statuses, posting photos, and sending out tweets. Text messaging took off in 2002…
Again Facebook? The social media behemoth has once again, for the third time since September, announced errors in their measurements. The engagement numbers for links and live videos were misreported. This…
On April 16, 2015 AAF Columbus hosted Digital Creatives, a moderated panel that covered topics around new design trends, the importance of content, SEO, social media, and how value can…
There is no question that brands should be creating or continuing a strategy for Instagram. The once niche photo sharing app has become a ubiquitous and powerful tool for brands...
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Several weeks ago during AAF Columbus’ event ‘A Night For Creatives’ David Sonderman, EVP, Executive Creative Director at GSW, mentioned the importance of finding creative inspiration from around the globe. In the…
Several months ago we published an article which examined the rapidly declining usefulness of free organic Facebook reach for brands. In that article we stated that organic reach was down to about…
Pinterest may evoke images of people collecting photos of exotic vacation locations or extravagant wedding ideas. However, these uses barely scrape the surface of Pinterest’s power.
Decent of the Memes We’ve all see this horrifying trend spread across Facebook and Twitter like a plague of sweaty buzzard-monkeys. This me-too pandemic, filled with trite images paired with…
The Facebook Story Recently we posted a New Years update to our Facebook business page which was viewed by a whopping 1% of our fans (6 in total) over the course of…
