B2B marketing is hard, right? Actually, it’s not as difficult as you’d think. Knowing your customer’s journey is beneficial when tackling a B2B marketing strategy. Customers first become aware of a product via marketing…
The typical micro influencer is a female millennial. She’s between the ages of 18 and 34 with 2,000 – 5,000 followers on Instagram. However, micro influencers could have up to…
The marketing and advertising world is ever changing. We’re constantly keeping up with current trends while also predicting what the next big thing will be. Marketers have found that consumers don’t…
What is Mobile Marketing? Mobile marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile…
Earlier this week Derek Thompson of The Atlantic posted an article titled The Unbearable Lightness of Tweeting in which the author claims that Twitter does little to generate website clickthroughs. There was one…
Communication is Everything Being connected is an essential part of our daily lives. We are constantly updating statuses, posting photos, and sending out tweets. Text messaging took off in 2002…
Again Facebook? The social media behemoth has once again, for the third time since September, announced errors in their measurements. The engagement numbers for links and live videos were misreported. This…
On April 16, 2015 AAF Columbus hosted Digital Creatives, a moderated panel that covered topics around new design trends, the importance of content, SEO, social media, and how value can…
Several weeks ago during AAF Columbus‘ event ‘A Night For Creatives’ David Sonderman, EVP, Executive Creative Director at GSW, mentioned the importance of finding creative inspiration from around the globe. In…