Earlier this week Derek Thompson of The Atlantic posted an article titled The Unbearable Lightness of Tweeting in which the author claims that Twitter does little to generate website clickthroughs.

There was one line in his article that really grabbed our attention, “Every good media organization knows that the road to traffic leads through Facebook rather than Twitter.” This seemed to be at odds with the falling organic reach on Facebook. It was also one of the only comments that he didn’t back up with data.