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Instagram Video Length is no Accident

By June 24, 2013January 25th, 2015No Comments

Quartz published a very interesting opinion on why the new Instagram video service tops out at 15 seconds (compared to Vine’s 6 second videos), citing 15 seconds as the length of a short TV commercial. Facebook, which owns Instagram, has long sought new ways to monetize digital content. This could very well be a play into the ad space generally reserved for television.