We were thrilled produce this video promoting the Ross Heart Hospital’s 2014 Tri Fit Challenge. We worked closely with The Ohio State University Wexner Medical Center to produce a stirring and enticing piece that would encourage more than 100,000 fans sitting in the cold to participate in a triathlon event 6 months away.

The commercial originally aired on the scoreboard in the Horseshoe to a packed house of  104,990 fans during the OSU vs. Indiana game on November 23, 2013.