Founded in 2006 RAVE is an award-winning, full-service advertising agency and marketing firm based in Columbus, Ohio. Consciously connected, we know that digital and traditional strategies work better together.
Our proven Brand Belief System™ combines a strategic and creative process designed to convert visitors into long-term unwavering brand believers.
In this phase we dig deep to uncover hidden truths. We ask questions, lots and lots of them. We research the competition and voraciously seek to understand all there is to know about your brand.
Goals are set with actionable, measurable timelines.
Part science, part magic and 100% pure awesomeness. Campaigns morph from idea into reality. All type of creative is made, discarded and remade.
The campaign is launched into the world for all to see. Or at least the target audience. Media is bought, programmatic campaigns run, AdWords monitored and managed.
Data nerd alert. Analytics and metrics are at least half the fun. The more you know, the faster you can adapt.
Measurement without learning and action is useless. Lessons learned are put into practice. Analysis is turned into action. Campaigns are nurtured, evolve and grow stronger with each iteration.
Let’s be honest. Like the world of mad men, the era of purely digital agencies is well behind us. Forget all the technobabble. Today’s world is ultra connected, and brand messaging must keep up. Enter RAVE, an agency for the connected age.
For those of you who have followed along from the founding of RAVE in 2006, you know that one of our guiding principles is 'Go big or go home'. In...
Today we are thrilled to announce the official launch of TrendLab, RAVE’s trendspotting effort focused on the convergence of culture, technology and design. Use our site to discover articles and…
B2B marketing is hard, right? Actually, it’s not as difficult as you’d think. Knowing your customer’s journey is beneficial when tackling a B2B marketing strategy. Customers first become aware of a product via marketing…
The typical micro influencer is a female millennial. She’s between the ages of 18 and 34 with 2,000 – 5,000 followers on Instagram. However, micro influencers could have up to…
Successful campaigns launched in the connected age require a strategy that combines digital and traditional media. A singular method just won’t cut it anymore. This multidimensional approach is something RAVE has been doing since our founding in 2006.